Clint Orms Engravers & Silversmiths
A brand and shopping experience make-over focused on communicating Clint Orms' commitment to the art and tradition of Western engraving and silversmithing. Integrated print, social, and shopping experiences highlight the intricate detail and extreme quality that is the hallmark of Clint’s products.
A Quality Shopping Experience for World Class Products
Clint’s work is the pinnacle of a long tradition of European and the American West silversmithing. His buckles and jewelry are world renowned. The website tells Clint’s story and highlights his intricate work throughout the shopping experience.
Small Company, Big Tools
Key considerations identified in the project brief included website maintenance without the addition of staff, integration with engraving, sales and accounting processes and robust content management capabilities. This was achieved using the Shopify ecommence platform as the hub for a customized set of business and marketing tools.
Product Photography Process & Style
Each Clint Orms piece is hand made and has a substantial price point. Collaboration with photography consultants and Orms’ staff were crucial to create an efficient in-house product photography process allowing Clint’s team to add products in line with brand standards.
Traffic and Conversion Results
The website was launched in June 2016 with all major elements and product collections in place by 2017. Traffic was boosted the last half of 2016 via social media advertising. Keyword optimization and local SEO projects were implemented in 2017. Between June 2017 and January 2018 organic traffic increased 19.5%. Website sales increased 24% and the conversion rate was increased 162%. In addition, the website has become a valuable sales tool.
I have worked with jeff on many projects. He is uniquely gifted with a skillset and experience that encompasses a wide swath of marketing and communication disciplines. Sylvester Garza
A Quality Shopping Experience for World Class Products
Clint’s work is the pinnacle of a long tradition of European and the American West silversmithing. His buckles and jewelry are world renowned. The website tells Clint’s story and highlights his intricate work throughout the shopping experience.
Responsive & Modular
A responsive modular layout and prepopulated content system allow for the addition of video, features and new product without design or development resources.
Small Company, Big Tools
Key considerations identified in the project brief included website maintenance without the addition of staff, integration with engraving, sales and accounting processes and robust content management capabilities. This was achieved with the cloud based Shopify ecommence platform with customized templates designed specifically for Clint’s product collections.
Small Company, Big Tools
Key considerations identified in the project brief included website maintenance without the addition of staff, integration with engraving, sales and accounting processes and robust content management capabilities. This was achieved using the Shopify ecommence platform as the hub for a customized set of business and marketing tools.
Buckle Collections
Product specific designs
Detail Pages
Detail details
Cart Features
Cart details
Cart Features
Cart details
Product Photography Process & Style
Each Clint Orms piece is hand made and has a substantial price point. Collaboration with photography consultants and Orms’ staff were crucial to create an efficient in-house product photography process allowing Clint’s team to add products in line with brand standards.
Photography Process
Style issues
Photography Process
Style issues
Photography Process
Style issues
Traffic and Conversion Results
The website was launched in June 2016 with all major elements and product collections in place by 2017. Traffic was boosted the last half of 2016 via social media advertising. Keyword optimization and local SEO projects were implemented in 2017. Between June 2017 and January 2018 organic traffic increased 19.5%. Website sales increased 24% and the conversion rate was increased 162%. In addition, the website has become a valuable sales tool.